» Microcredencial universitaria en CIVIS – Creative Tourism: Strategies for Designing & Planning Original Itineraries (Ed. 1)

PROGRAMA:

Unit 1. Design of tourism itineraries.Introduction to the principles, stages, and criteria involved in the conceptual and practical design of tourism itineraries.
Unit 2. Use of geotechnologies in the design of tourism itineraries.Application of digital mapping, and spatial data tools to support the planning and analysis of tourism itineraries.
Unit 3. Strategies for interpreting tourism itineraries.Exploration of interpretative approaches to communicate cultural, natural, and territorial values to different audiences.
Unit 4. Digital marketing strategies for the promotion and commercialization of itineraries.Overview of digital marketing tools and strategies to promote, position, and commercialize tourism itineraries.
Unit 5. Project presentation.Development and presentation of a final project integrating the knowledge and skills acquired throughout the course.

DÍAS, HORARIO Y LUGAR DE CELEBRACIÓN:

Días: Asynchronous: The student completes the activity at their own pace.
Horario: Asynchronous: The student completes the activity at their own pace.
Lugar de celebración: The course will be delivered through the Moodle platform or similar learning management systems.

Dirección curso:

Docentes:

Requisitos previos: It is recalled that the course will be delivered in an asynchronous format, following e-learning methodologies. Internet access is required in order to complete the course.
Criterios de evaluación: The assessment of the course will be based on the following criteria and weightings:Final project: design and presentation of a tourism itinerary – 50%Evaluation of the quality, coherence, feasibility, creativity and professional relevance of the final itinerary, including the integration of cultural and natural heritage, sustainability criteria, and the appropriate use of geotechnologies.Practical activities and continuous assessment tasks – 25%Assessment of practical exercises carried out throughout the course, including itinerary design tasks, use of digital and geotechnology tools, and app

MATRICULACIÓN:

CIVIS – Creative Tourism: Strategies for Designing & Planning Original Itineraries (Ed. 1)

PLAZAS OFERTADAS:

Máximo 16 plazas

**El curso se impartirá si alcanzará el número mínimo de 10 plazas**

RECONOCIMIENTO DE ECTS:

BECAS:

Número de becas: 10%
Criterios de concesión:
- Criterios económicos de concesión de becas del Ministerio de Educación y situación de desempleo: 60%
- Expediente académico y/o experiencia profesional relacionados con el contenido del título o que contribuyan a su mayor aprovechamiento: 20%

**Las becas se solicitan a la hora de realizar la matrícula en la plataforma FUAM